This year, an unexpected masculine perfume has emerged as the great favorite of the French. Discover the fragrance that creates surprise.
Men have never loved perfume so much. This is the obvious observation that industry observers are drawing at the end of 2025, when interest in men’s fragrances is reaching unprecedented heights. A few weeks before the holidays, perfume stands out more than ever as the ideal gift to slip under the tree, the one that guarantees a special emotion and hits the mark every time. The trend is clear: demand continues to rise, driven by demanding consumers, looking for strong olfactory signatures and bottles capable of making a lasting impression.
This year, the list of favorites has some surprises in store. We logically find pillars of the genre like Terre d’Hermès, Sauvage by Dior in its different variations or even The One for Men by Dolce & Gabbana, real sure values which continue to seduce. But it’s another juice that creates the event. At the top of the popularity rankings for the year 2025, Stronger With You Intensely by Emporio Armani has emerged as the favorite men’s perfume of the French according to a study conducted by Idealo. A consecration for this fragrance launched in 2019, which confirms its status as a modern classic.
Stronger With You Intensely belongs to the family of spicy orientals, a particularly popular register in recent years. At the top, notes of cinnamon and pink pepper open the ball before giving way to a gourmet heart where sage and toffee mingle. The base plays the sensuality card with a sweet accord of vanilla, roasted chestnut and amber wood. The result is an enveloping, warm, almost addictive fragrance that lasts remarkably well on the skin. This success can be explained by the balance of its composition: a controlled intensity which makes it an essential reference in current perfumery, accessible to all lovers of scents of character.
This plebiscite for Stronger With You Intensely reflects an evolution in masculine tastes towards more assertive, more intimate juices too. Far from the aquatic freshness that dominated just a few years ago, men now seem to prefer signatures that tell a story and leave an imprint. Perfume is no longer a simple accessory, it becomes an extension of the personality.
